While the tagline “don’t let your man smell like a woman,” might not fly these days, the genuinely funny non-sequitur dialogue and Isaiah Mustafa’s perfect delivery made it a massive hit. When Old Spice realized that women made the majority of purchasing decisions when it came to men’s body wash products, they took a different approach with their next campaign. Here are some of the most effective, and funniest commercials we’ve seen: Old Spice: “The Man Your Man Could Smell Like” (2010) The key, it seems, is to strike just the right balance between being funny, relevant, and informative.
In some cases, a funny ad can cause a so-called “vampire effect” in which viewers remember the ad, but not the product or company it’s associated with. Moreover, experts are split on whether even a hilarious, popular ad will actually translate to increased revenue and awareness. But a joke that falls flat can do the opposite, or even inspire a negative backlash. When it’s effective, a funny ad can grab attention and inspire positive feelings for a brand. What’s hilarious to one person might be downright annoying to another. Let’s get this out of the way: humor is hard. While some advertisers skip this step, incorporating the brand more subtly or focusing on awareness, you can really only get away with this if you’re already a household name like Nike or Apple. Your audience should watch the ad and think, “this brand is for people like me.”Ĭall to action: Lastly, an effective commercial makes it clear what it wants you to do next, whether it’s to visit a website, lease a car, or buy some candy. They communicate the brand’s values: The best ads capture the brand’s voice and identity, and communicate the ethos behind the company.
Usually the ads that inspire that kind of dialogue have elicited some kind of emotional reaction: they’re funny, shocking, weird, or emotionally touching. They’re shareworthy: For maximum exposure, your ad should make people want to talk about it with other people, both in real life and on social media. Your job, as an advertiser, is to cut through the noise and stand out with a message that’s relevant, different, and effectively represents your brand identity. They’re memorable: From “Wassup!” to “Where’s the Beef?” the most successful ads have a way of ingraining themselves in your memory (whether you want them to or not!) Today’s average urbanite sees some 5000 advertising messages in a single day.
So what does it take to make a good ad? Well, as you’ll see in the examples below, there are a few common traits the best commercials share. Though TV’s market share has dropped as many viewers cut the cord, internet advertising has ensured that video ads are more popular than ever. Since the very first television commercial ran - for $9 - more than 75 years ago, television advertising has grown into a $75 billion/year industry.
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What makes a great TV commercial or video ad? For fun, we decided to pool together some of our favourite commercials of all time to provide inspiration for your next video ad. At Biteable, we like to think we know a thing or two about creating great video commercials and ads.